Google Optimize Tutorial: How to Get Started Quickly

In this video you’re going to learn how you can increase conversions and engagement on your website using google optimized we’ll walk through exactly how you can get your tests up and running the types of tests you can run and the best practice techniques for using google optimized google optimize allows you to run different types of tests these include a B tests where we have our original page and then create a new variation to try and outperform the original a B tests are a great starting point if you’re beginning with testing a B tests are suited to low traffic websites and pages if you have a lower conversion rate or if you’re trying to test very different ideas on your website Google optimize also allows you to run multivariate tests which are ideal for high traffic pages if you’re testing multiple elements within a page or for refining your ideas for example if you run a successful a B test then you can follow this with a multi variant test to make further improvements with the multi variant test you’re actually modifying different elements within a single page and comparing those different changes all at once for example if we test an original button with two variants and original content with two variants this would mean we’d have a total of nine variations that we’re testing inside google optimized since there are more variations they do take longer to achieve a measurable outcome so if you are just getting started I would recommend beginning with an a/b test Google optimizer also allows to run redirect tests for example if you’ve already created a new variation or have an alternate page you’d like to test against you can redirect a portion of traffic from one page to the test page to see the results of that change as you start testing using Google optimize it’s a great idea to look for your top landing pages so look for pages that have a high number of pageviews pages where you’re spending a lot in terms of advertising budget or pages that are important for conversions and of course you can make use of Google Analytics to help identify these pages to test you can test a range of different elements on your website I recommend beginning with the elements that you feel will have the biggest impact on the conversions or improvement you’re trying to achieve using Google optimize in order to run an experiment using Google optimize there’s a number of steps we’ll need to travel through first off you need to setup your Google optimize account will then need to link optimize to Google Analytics install the optimized tag on our website we’ll need to add the Chrome browser extension create the variant for our experiment and then we’ll need to launch our experiment let’s start by creating our google optimized account now I suggest linking to Google Analytics so click on link property and then select the appropriate property from the drop down and click link now we need to install the optimized tag on our website there are two ways to do this one option is to modify your Google Analytics tracking code to add in the additional snippet as we can see here this is Google’s recommendation alternatively you can implement google optimized using Google tag manager you can find details in the description below this video we’re going to use Google’s recommendation so we’re going to implement the modified Google Analytics tracking code on our website since we’re already using Google tag manager for tracking the pageviews and other interactions on our website we will need to modify this code slightly so we’re not sending extra pageviews to Google Analytics this is done by modifying the tag for use with Google optimized so that it doesn’t send the extra page view it’s also recommended that we use the page hiding snippet which basically means that we won’t see any page flicker when people load the page we’re testing again you’ll find extra resources below the video now we need to add the Google optimized extension to Chrome this allows you to make the changes that you’re going to test to your website so we can head to the chrome webstore and add the Google optimized extension now that we’ve done this we can create our experiment inside google optimize i need to name my experiment so a brief description of the test we’re performing then we need to enter in the URL of the page we’re going to test on our website you can see that we can select the type of experiment we want to run we can run an a/b test a multi variant test or a redirect test again I recommend if you’re just getting started going with an a/b test this is the simplest way to run an optimization test on your website it means that we run one variant against our original page and our test is more likely to run quickly now I click on create now I add the variant and name it so this should be a short description of the change we’ll be making on the page and then click Add now we can see that I have made zero changes I’m going to click on my variant to then load up my website and make the modifications to the page since I have the browser extension installed I can make the changes to my page and it has a WYSIWYG editor so I can drag-and-drop and edit the different components I can just click on edit and then I can edit the text when I’m happy with the changes I can save them now that I’ve created my parent I can select the objective so I can select from the different objectives for example if I do have a goal set up inside Google Analytics I can select that goal as my objective so I’m aiming to improve the performance of my conversions and conversion rate for that goal I can also put in a short description and hypothesis explaining what I expect the results to be from my particular experiment and once I’m happy I can click on save now I can click on start experiment and this will now mean that my experiment has launched and people will now be included in this experiment as they access the page on my website now that the experiment is running we can head to the reporting tab and once we have enough data will see the results reported right within Google optimize just to highlight you’ll also find data from your Google optimizer experiments inside your linked Google Analytics views so that’s how you can use Google optimize tell me how you’re using Google optimized let me know and leave your tips in the comments below and if you thought this video was helpful then please subscribe share it with your friends and hit the like button so I know to make more videos like this see you next time

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